Find your market
Fish where your ideal customers already swim, instead of casting everywhere at once.
Based on the Customers Are Like Fish frameworkby Steve Nakamoto, Writer's Digest Book Award recipient (2000, Non-Fiction/Self-Help, Men Are Like Fish) and creator of the Customers Are Like Fish frameworkStop pushing the flywheel.Build one that spins on its own.
A guided 4-stage audit that finds where your growth is leaking and gives you a prioritized plan to make it compound.
No signup required
Private browser session
PDF, Word & Markdown export
Based on Customers Are Like Fish
Free clarity check
Is your pitch confusing or crystal?
Paste your tagline. You'll get an instant clarity read — not a full audit, just the first thing a stranger does or doesn't understand about you.
Four stages, one sitting
01
Scaling Readiness
Ready to push?
02
Leverage Audit
Where effort goes
03
Flywheel Design
The loop that doesn't stop
04
Alignment Check
What's working against itself
How it works
Talk it through. Get a plan you can act on.
01
Start the session
Click "Start My Session" and begin a focused, private conversation. No signup, no forms — just you and the diagnostic.
02
Walk through 4 stages
The strategist guides you through Scaling Readiness, Leverage, Flywheel Design, and Alignment — listening for the weak link behind each answer.
03
Download your audit
At the end you get a complete Growth Systems Audit: readiness ratings, a visual flywheel, alignment findings, and your five priority moves — as PDF or Markdown.
See a sample auditThe method behind the audit
Built on a framework that treats customers like fish.
This audit applies the principles from Customers Are Like Fish: find your market, master your message, and make business growth inevitable — find the water where your ideal customers already swim, attract them with a message they recognize, and build systems that keep the loop turning.
Steve Nakamoto
Writer's Digest Book Award recipient (2000, Non-Fiction/Self-Help, Men Are Like Fish). Customers Are Like Fish is the source of the framework this audit applies.
Three principles
What the audit is looking for
Every question in the session traces back to one of these three ideas from the book.
Master your message
Use bait they recognize: a message that names who it's for and what changes for them.
Make growth inevitable
Turn good delivery into a loop — referrals, retention and reach that compound.
Build growth systems, not growth sprints
Attract
Find the water where your fish already swim — stop casting everywhere at once.
Leverage
Name the 20% of work that moves the wheel, and cut what only feels like progress.
Compound
Wire each win into the next turn so momentum builds without you pushing.